Sterling Rice Group

Cascadian Farm

Cascadian Farm Crops Up in FarmVille

Cascadian Farm pioneered converting conventional farms to organic. This past year, Sterling Rice Group helped them convert a new farm when Cascadian Farm partnered with FarmVille to offer the first branded–and organic–in-game crop integration. Designed to run for just one week in July, over 700 million Cascadian Farm blueberries were planted by users. The campaign made national headlines all over the web. By the end of the week millions of users were exposed to the Cascadian Farm brand and sales lifted by more than 25%. Fittingly, the pioneer of organic farming became the pioneer of organic farming on Facebook.