SpyderLynk

Colorado Native

Colorado Native SnapTag

AC Golden launched Colorado Native lager as a beer for the Colorado community using state-of-the-art mobile marketing technology to sell beer the old fashioned way. Instead of traditional advertising to attract consumers, the brewer launched SnapTags on the bottle label and marketing materials to create a true one-on-one dialogue with its drinkers. SnapTags are Spyderlink’s best-in-class mobile tagging solution, making any logo a gateway to a mobile engagement and relationship with a brand. Consumer to ‘snap’ a picture of the Colorado Native SnapTag logo with their cell phone and text it to Colorado Native at 303-960-2672 to activate a text conversation with the beer. Entertaining multiple choice questions, answers and commentary are exchanged between brand and consumer, elevating the brand marketing from an impression to a full blown conversation. “With SnapTags, Colorado Native is conversing with consumers about things that are relevant to them instead of having a monologue where we just push messages at them,” says Glenn Knippenberg, President of AC Golden. “And in our ongoing interactions with them, they’ll end up ultimately defining the brand for us.”