Scream Agency

Self Promotion

Scream Agency Website

http://www.screamagency.com/

To generate buzz for Scream Agency’s new website, we invited people to be “the face” of the new site and a casting call was promoted through several social media outlets and Scream’s LoDo storefront—think a life-sized gorilla and interns with sandwich boards. At the casting party, everyone was invited to scream, as loud & uniquely as possible. Their pictures were taken and their screams videotaped. The top ten “screamers” were then edited into a YouTube video. The winner was selected through Facebook voting. And his lion roar (and mug) debuted on Scream’s spankin’ new homepage.