Launch and Rabble+Rouser

Regional Air Quality Council

Ozone Aware Initiative Campaign

http://www.ozoneaware.org/

The Ozone Aware Campaign is about creating straightforward, culturally relevant, and inspiring ideas to help citizens understand the summer ozone pollution issue in the Denver metro area, and engage in the solution. Our vibrant, approachable graphics and messaging, executed in multimedia platforms, have worked together to make an invisible issue more visible, while growing citizen engagement in our “Clean Air Community”. The campaign utilizes traditional media including print, TV, radio and outdoor. Digital platforms include an interactive website, mobile site, and integration with Facebook and Twitter. Grass roots tactics include street advertising, info and pledge cards, and event support materials. Campaign metrics indicate a three-fold increase in awareness. Currently, 62% of Denver area citizens agree ozone pollution is a problem, and 81% understand that it can be controlled by simple actions.